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You Really Need to Do This

May 14, 20263 min read

Hi,

Quick one this time.

If you run a local business you need to be using Google Ads.

There is no local business that would be hurt by using Google Ads. Every local business in existence would benefit from doing Google Ads.

Every.

Single.

One.

We guarantee it.

BUT.

If you're using it, you do need to know what you're doing.

Because every time we log in to a Google Ads account for a new client, we see that they're using the dreaded 'Performance Max' campaign.

And every time it's performing miserably. Just abysmal results all around.

There is a time and place for the Performance Max campaign.

If you're not experienced at Google Ads... this is not the time nor the place.

So instead, just start with the basics. Just go with Search. Test some stuff.

Trust us on this one. Everything will work so much better.

Or let us handle it for you. Also a great option.

Talk soon,

The AKW Marketing Team

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