The Mystery Box

Hi,

Ever tried running Google Ads?

Once you get them working they are GREAT. But the process to get them working?

That is a complete nightmare.

It feels like Google fired their user experience team in 2016 and the engineering department said: "don't worry about it, we'll handle this!"

And now? Now you can't find anything, everything takes 7 clicks to get anywhere, reports are borderline unusable.

It's about as intuitive as brewing beer using a recipe written in ancient Sumerian.

Especially if you've never worked with Google Ads before.

Best advice we can give you is twofold:

1) Keep it simple. Start with a search campaign, ignore everything else. It will give you a feel for the platform. Branch out from there over the next few weeks.

Or, alternatively:

2) Ask an expert to help you run campaigns. Could be us, could be another expert — but someone that has lived and breathed in that space for a while speeds up the process by leaps and bounds.

Google Ads are awesome and we'd highly recommend them. We just hope that one day Google puts in place an actual UX team. They're a multibillion dollar company — should be doable.

Talk soon,

The AKW Marketing Team