Why You Should Always Be Thinking About New Ads

Hi,

"Heyyyyyy, what's new with you!?"

Pretty common way to greet someone when you haven't seen them for a while.

Notice that we don't ask:

"Hey, what's old?"

or

"Hey, tell me what I already know."

We ask what's NEW. Because 'NEW' is exciting! And that's exactly why as business owners we can never rest on our laurels.

Why Ad Fatigue Is the REAL Problem

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it's never been easier to get in front of the perfect prospect for our business.

But... there are downsides.

First and foremost — attention span. We all know the TikTok brain phenomenon happening in real time. All of our clients have a reduced attention span. Not because they want to. Because they NEED to.

How else are you going to deal with ads machine-gunning at you 24/7/365? It's impossible!

How to Keep Your Prospect Intrigued

The solution to shortened attention span is not to turn all your content into easily digestible 60-second chunks.

The solution is to offer your prospect a LOT of different content.

Don't give them 1 video. Give them 10.

Don't give them 1 article. Give them 100.

Don't give them 1 tweet. Give them 1000.

If a prospect is really interested in your stuff they'll do their own research. But there has to be depth to it.

So if you're running 1 ad now? It's time to do at least 3 different ones.

If you have 1 video in your retargeting campaign? It's time to do 5–10 others.

Go out there and be fruitful. With your content, obviously.

Talk soon,

The AKW Marketing Team