Three Letters That Will Magically Get You More Clients

Hi,

The number one thing you can do to make marketing for your business pay off is: craft an RSO.

A Rock Solid Offer.

Here's how:

The Deadliest Mistake When Crafting an Offer

Let's say we run a marketing agency and we need to come up with a good offer to attract clients.

Most business owners will come up with something like:

• 'Call us today for excellent customer service and competitive pricing'
• 'We've been in business for 15 years and we're experts in our field'
• 'We can handle your ads and we've done this for 100+ other customers'

Look around you and you'll see this type of marketing EVERYWHERE.

Here's the major problem with it:

It's B-O-R-I-N-G.

Generic. Doesn't stand out. Doesn't get your prospect's blood running. The competition can say the exact same thing.

The First Element of Your RSO

You don't fix 'the boring problem' by being outrageous — laser shows, blinking lights, airhorn noises.

That's not what it means.

Oil changes are very boring to most people. But if your car is telling you it's almost time for an oil change? All of a sudden it shoots to the top of your interest list.

You start looking for oil changes. And what do you see?

• 'Changing your oil is important and good for the engine'
• '$150 oil change. Book here'

All of that doesn't cut it. Because it doesn't step into YOUR world — the world of your customer.

If your main question is "How long is this going to take?" then the offer that cuts through is:

'Book your 15-minute oil change online. Fixed in no time flat.'

That's a great start. You fix 'the boring problem' by thinking about your customer, stepping into their world, entering the conversation going on in their mind.

That's only one element of a great RSO. A solid RSO usually has three — so we still have two more to go. We'll talk about those in the next article.

Talk soon,

The AKW Marketing Team