Achieving Top of Mind Awareness in Your Market

Hi,

Plenty of brands and companies have top of mind awareness.

Think about cola — what brand comes to mind? Think about a search engine — what brand comes to mind?

You've answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.

Ideally, every potential customer in your area thinks of you when they think of the product or service you sell and the problem you solve.

So let's talk about how to make that happen.

Introducing a CTA to Crush the Competition

CTA stands for Call To Action. And it's the best way — by far — to build that coveted top of mind awareness.

How to Set Up a Funnel to Catch Clients

Let's say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service.

How would you get the word out?

Maybe you'd run ads. Maybe you'd put up a sign. Maybe you'd tell friends and family.

Maybe you'd do all of the above. That'd be a great start.

Now add a CTA to that and everything gets supercharged.

Something like:

• 'Download your free guide to do X'
• 'Put your email here and we'll send you the best way to do Y'
• 'Text us today and we'll tell you exactly how to do Z'

Something that gives them a reason to respond. A reason to raise their hand and say: "Yes, please get in touch with me."

How to Instantly Upgrade Your Advertising

Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy NOW and customers that are still thinking about it.

You build a list — a group of people interested in what you're selling. You're building marketing equity for both today AND tomorrow.

So let's start adding CTAs to your marketing. It's easy, doesn't cost anything, and it can change EVERYTHING for you.

Talk soon,

The AKW Marketing Team