AI Slop Is the Worst

Hi,

In the past few years we've had people tell us we could "build an AI model" off our newsletters.

"You won't have to write anything yourself anymore! It will sound just like you!"

Roughly every year or so we give it a try. Usually when someone tells us enough times that this NEW AI model has changed the game. This time it's real, this time it's going to be amazing, trust me bro!

So we train it on our materials. We've tried every variation. It doesn't matter how much data you cram into the model.

It always produces pure slop.

Every. Single. Time.

There are two possible explanations:

1. Our writing is just pure slop and we're deluding ourselves into thinking otherwise.
2. AI does not create anything. It just rehashes what you give it, resulting in some kind of weird word-smoothie that vaguely resembles things you said in the past.

(We're pretty sure it's the 2nd one.)

AI will never be more creative than a human being. If AI can out-write you, out-creative you, out-sell you... you haven't put enough skill-points in that particular skill. Because it's not hard to outperform a machine in tasks that are not suited for a machine.

We use AI all the time for tasks that are extremely suited for a machine — automating processes, data analysis, scheduling.

But human to human? That's a human task. And no computer will ever outperform you in that.

Talk soon,

The AKW Marketing Team