The Worst Number

Hi,

If there's one thing that can make all the difference in your business, it's realizing that the number 1 is the worst possible number in business.

One staff member. One computer. One IT guy. One client. Or...

...one source of leads.

Imagine running a business and building up your Google Ads spend from $10/day to nearly $1,000/day profitably over a few years. Things are moving, the work is flowing in — so you don't prioritize developing other sources of leads.

Then one random Tuesday morning you log in and see an email: "Account Paused."

Some Google employee had looked at the ads and decided to stop them.

"No big deal, I'll get in touch with a customer service rep."

Turns out you can't get a customer service rep on the phone. Even if you spend just under $1,000/day.

(Insane, we know.)

So you send in a ticket. And another. And another.

This went on for 7 months. Absolutely wrecked — because there was only 1 source of leads.

If you depend on referrals or word of mouth or Meta ads or Google Ads ALONE?

You're a disaster waiting to happen.

Don't do it to yourself. The stress isn't worth it.

Develop multiple lead sources. Because ONE is the worst number in business by far.

Talk soon,

The AKW Marketing Team