Ads Are Great — Until They Aren't
Hi,
Imagine running a business for almost 15 years, generating great results with Google Ads — spending something like $15,000 a month, every month.
They'd be insane to ever ban the account, right?
(Famous last words.)
One day you get to the office. Open the computer. Check the numbers.
Big red banner across the top of the Ads Manager.
YOUR ACCOUNT HAS BEEN SUSPENDED.
You go through all the appeals, send in tickets, try to talk to someone at Google.
Every day. For WEEKS.
And nothing works.
You're spending close to $200,000 / year with this company and never get to talk to a human being, ever.
Two years later a random email arrives.
Telling you the account was "reinstated".
Whoop-dee-doo.
No apology. No explanation for why it was suspended in the first place.
That one occurrence absolutely dropped a nuke on the business.
This is not a story about whining and crying about it — it's about taking full responsibility for what happened. You should NEVER bet the farm on one method of lead generation.
It's also why we really like local SEO as a service. Because one thing blooms into many things.
When we get you to the top 3 in Google you obviously get more calls and more website traffic. But you also get:
- More trust
- More organic traffic
- More followers on your socials
- Better local reputation because your name keeps popping up
Ads only work as long as you keep paying. As soon as you stop paying Google or Meta... the effect is gone immediately.
Local SEO keeps working and you don't have to keep paying Google and Meta.
It's awesome. Would highly recommend.
Talk soon,
The AKW Marketing Team