BMR

Hi,

It's actually quite easy to win if you do just ONE thing as a local business.

It's as close to a magic bullet as you can get.

Most local businesses don't advertise much. And when they do, they advertise their service or product in the most generic way possible.

Plumbers. Chiropractors. Divorce attorneys. You name it.

Just for fun, Google 'divorce attorney' and then add your city. See what shows up.

It's one of the most expensive keywords so the people advertising it should be sharp as a tack.

Check the headlines of those ads and you'll see something weird. Notice how almost no one actually uses the word "divorce attorney" in the headline of their ad?

That's odd. Because it's the first thing someone will check when they type in that search phrase. It's what you WANT to see as a searcher.

And it's easy to set up as well. Just align your keywords with your ad copy and voilà — you show up at the right time for the right word.

The ONLY thing you have to do to win as a local business is this:

Be

More

Relevant

That's it. Nothing else.

Set your marketing up so you're the most relevant person to call at the most relevant time.

Talk soon,

The AKW Marketing Team