Work-Life Balance Isn't Real

Hi,

Ever heard of a 'false dichotomy'?

A false dichotomy is a logical fallacy where someone pretends like there are only two options when that's not actually the case.

You'll recognise these:

• "You're either with us or against us."
• "If you're not a vegan you hate animals."
• "I'd rather be healthy than rich."

You can see that these are all objectively wrong — pretending you have to choose between two alternatives.

I'll add one more to the list:

"Work-life balance"

What are we even saying here?

Are you not alive while you're at work? Does your life stop when your work ends? Does your life end when your work starts?

We're both business owners. Some of the best ideas come while walking in nature, enjoying life, spending time with family, watching a movie.

Work is a part of life. ESPECIALLY for business owners like you and I. It never really stops. One bleeds into the other.

And that's not a problem — that's a feature.

Don't let anyone talk you into thinking this is weird or wrong.

Talk soon,

The AKW Marketing Team