No One Cares. Really.

Hi,

We were going over a client's sales presentation recently. Seeing if there was room for improvement.

The man had poured his heart into it. Went all out. Deserved an epic soundtrack.

So we got to the end and he asked the big question: "So, what do you think?"

And we had to tell him, in the most diplomatic way possible: "Yeah... it kinda sucks. But we'll make it waaay better!"

Don't get us wrong.

The presentation was beautiful. Well organized. Intricate. Covered alllllll the bases.

But here's the major problem that EVERY business owner faces:

No one cares about our stuff nearly as much as WE care about our stuff.

WE care about how the sausage is made. WE care how much work we put in. WE care about the effort. All the steps we DON'T skip.

But our clients? They genuinely don't care. They only care about IF it works. Not HOW it works.

Sales presentations should ALWAYS and ONLY be focused on proving that your thing works.

Forget the details. No one cares about details. Clients only care about results.

Best to double-check your sales presentation and keep this in mind.

Talk soon,

The AKW Marketing Team